Mindless autopilot' drives people to dramatically underestimate how many daily food decisions they make, Cornell study finds
Cornell Chronicle featureBrian Wansink, the John S. Dyson Professor of Marketing
People estimate that, on average, they make about 15 food- and beverage-related decisions each day. But the truth is, they make more than 15 times that -- more than 200 such decisions.
Commenting on his new Cornell study, Brian Wansink, the John S. Dyson Professor of Marketing and of Applied Economics at Cornell, observed, "So many food decisions are made on mindless autopilot." The problem with making so many more food decisions than we are aware of, he said, is that "each of these small decisions is a point where a person can be unknowingly influenced by environmental cues
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- Sobal, Jeffery | Professor
- Wansink, Brian C. | John S. Dyson Professor of Marketing